Your website is probably your most valuable digital marketing asset for growing your medical practice. 

To grow their practice, doctors must focus on key design elements when they embark on the medical website design process.

To ensure your website is built to generate new patients, read the tips below.

Ensure your website is mobile and tablet-friendly 

Your website design needs to be as functional on small devices as it is on desktops because more patients visit your website from their mobile devices than from their desktops.

Don't forget to make the font size big enough and the button sizes easy to click. In addition, ensure your menu is also mobile-friendly for easier navigation. If your site isn't mobile-friendly, you will lose potential patients immediately.

Display your featured services on the home page

Your home page does not need to display every treatment or service you provide. Create a section highlighting a few services your practice offers that set you apart from others. Consider this as an opportunity to bring in new patients and to expand high-profit procedures.

Launch a blog on the website with rich content

Every medical website needs a blog as part of its healthcare marketing strategy to drive local SEO and generate new website visitors. A blog is often overlooked or underutilized by practices that opt to do without it. Putting engaging content on your blog is the only way to develop a thriving medical SEO strategy. And while creating a long-form blog post is not necessary, you may find that videos work better for your practice. 

Feature each provider in your practice on the staff page

Before scheduling their first appointment, nearly half of all new patients research specific providers online. Therefore, it is essential to have a list of all providers, along with their bio, credentials, and other details. This allows you to gain the highest SEO level and ensures that when someone searches for a provider online, they see the practice website first.

Ensure you are using the right keywords

Keyword and competitor research should be conducted when developing content for a website. Without a proper keyword analysis, you cannot determine what a patient is searching for regarding a specific treatment. Your website will be ranked higher for the targeted therapies you offer as a result. Additionally, page-by-page optimization is necessary to ensure meta descriptions, images, and internal links are all correct.

Make sure your website is speed-optimized

Other medical SEO ranking factors include website speed and load time. An online consumer expects a website to load within 2-3 seconds, and every additional second increases the chance of abandoning the page. If your medical website takes too long to load, you will lose any visitors that got interested enough and clicked on your social media post or opened an email from you.